Born Out Of Boredom is a contemporary lifestyle and streetwear brand. The label started from a professed love/hate relationship with popular culture.
The brand has just released a brand new look book in collaboration with 18 year old Cape Town based photographer Fynn Wilson. The look book features the brand new 'boredom' trademark pussy shorts and boredom embroided dot logo.
Photography: Fynn Wilson
Models: Jamila, Sethu
Directed and styled by: Born Out Of Boredom