Established in 2016 BLVCKELEMENT is a denim brand that caters to both male and female. The brand's essence is avant garde high-end street apparel. The design philosophy embodies a love for creativity and irreverence towards established rules and experimenting with denim in innovative ways.
BLVCKELEMENT is founded by Sipho Allen Zwane, a Johannesburg-bred visual artist.
The latest collection is titled "Kuthathu" meaning three in isiZulu. It is a summer/spring collection inspired by gender fluidity and aims to create clothing that caters to more than one gender and individuals who are gender non-conforming. Each garment is two or three toned to represent the feminine, masculine and non-binary. Some of the outfits have text to provoke society's notions about gender whilst challenging gender boundaries to emphasize that people have the right to express themselves however they feel.
Photography: David Blaq Motsomotso
Creative Direction: Francis Buseko
Art Direction: Sipho Allen Zwane
Model: Zinhle Mthembu
Makeup Artist: Hope Sine Mahlangu