Founder and Creative Director:

Phendu Kuta is a writer and speaker, founder and creative director of Unlabelled. She is a BA Fashion graduate who founded her first business during her fashion studies, a jewellery business that sold in several designer boutiques.

She has been a speaker at various events in the arts and youth sectors by local and global platforms, most notably "How Digital is Catalyzing Africa's Creatives" by Boiler Room and Ballantines. She is a thought leader who has worked with several local and international brands.

In establishing the magazine she has watched, analysed and written about youth culture and fashion for years and has gained insights into South African youth culture and identity.

Having grown up in different parts of Johannesburg and experienced diverse parts of South Africa, her upbringing allowed her an extensive view of diverse communities. Amongst her various media features, Phendu has been identified as one of the 50 Black African female entrepreneurs to watch by Expert Hub (2019) and was also a participant of International Colloquium "Culture for the Future" an initiative by the European Commission. She uses her voice to address social challenges merging her insights and growing perspective.

Team, Contributors and Collaborators Over the Years Include; 


Aart Verrips, Andile Buka, Anthony Bila, Brooklyn Pakathi, Chisanga Mubanga, Fortune Flank, Jabu Nadia Newman, Kgomotso Neto, Nicholas Rawhani, Nikki Zakkas, Obakeng Molepe, Sarah Hugo-Hamman, Shannon Daniels 


Anthea Taylor, Jami Ella Gavin, Kgomotso Taukobong, Sesona Mahlahla, Sinalo Mkaza, Tshego 'Red' Mosiane

Illustrators/ Artists:

Daisie Jo Grobler, Ndumiso Nyoni, Thulisizwe Mamba

Unlabelled is a multi-faceted platform that is at the leading edge of youth narratives, sharing stories through high quality photography, film and podcast content. ​

The publication highlights marginal voices through impactful storytelling, particularly those of women and the LGBTQ+ community and focuses on themes such as identity, heritage and creative industries. 

We strive to influence People Of Colour to embrace their identity whilst giving a new perspective on what it means to be young in Africa and the Diaspora. We connect to an extensive multicultural audience through innovation and authenticity in thought provoking articles that explore current social issues.​​

Assistant Editor and Content Strategist


Thando Khumalo is the Assistant Editor and  Content strategist; she is also a model and drama student.


She began her journey as a brand strategist at Brand Union (now named Super Union) where she worked with brands such as Vodacom, Safaricom (Kenya), Tiger Brands and Pernot Ricard. She is currently signed as a model and character at My Friend Ned and is a student of drama and performance at the Market Theatre Laboratory. Thando studied the Dramatic Arts at the National School of the Arts in Braamfontein and has since been entrenched in the Johannesburg arts and entertainment scene. During her time at the University of Johannesburg where she studied strategic communications, she won a Silver Assegai Award - hosted by the Direct Marketing Association of South Africa in the Student Curriculum category. She is an avid supporter of South African youth culture, and is always interested in the new ways in which young people express themselves in the arts. She worked as a Streetscaper, supplying South African youth culture insights to an international market research agency called Kantar. Her strengths lie in research, insight generation, youth culture commentary and keeping abreast of what is happening in the South African arts and entertainment scene.