Founder and Creative Director:

Phendu Kuta is a writer and speaker, founder and creative director of Unlabelled. She is a BA Fashion graduate who founded her first business during her fashion studies, a jewellery business that sold in several designer boutiques.

She has been a speaker at various events in the arts and youth sectors by local and global platforms, most notably "How Digital is Catalyzing Africa's Creatives" by Boiler Room and Ballantines. She is a thought leader who has worked with several local and international brands.

In establishing the magazine she has watched, analysed and written about youth culture and fashion for years and has gained insights into South African youth culture and identity.

Having grown up in different parts of Johannesburg and experienced diverse parts of South Africa, her upbringing allowed her an extensive view of diverse communities. Amongst her various media features, Phendu has been identified as one of the 50 Black African female entrepreneurs to watch by Expert Hub (2019) and was also a participant of International Colloquium "Culture for the Future" an initiative by the European Commission. She uses her voice to address social challenges merging her insights and growing perspective.

Un​labelled highlights marginalized voices through impactful storytelling, particularly those of women and the LGBTQ+ community and focuses on themes such as identity, heritage and creative industries. 

We strive to influence people of colour to embrace their identity whilst giving a new perspective on what it means to be young in Africa and the Diaspora. We connect to an extensive multicultural audience through innovation and authenticity in thought provoking articles that explore current social topics.​​

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