Unlabelled is a multi-faceted platform that is at the leading edge of African youth narratives, sharing stories through high quality photography, podcasts and video content. ​

The publication focuses on African fashion and youth culture through storytelling. We strive to influence African youth to embrace their identity whilst giving a new perspective on what it means to be young in Africa and the Diaspora. ​

We showcase authentic youth culture and fashion in a hip and edgy way by drawing inspiration from African street culture, subcultures and lifestyle. ​

We focus on themes such as identity, heritage, fashion, art, music, subcultures, women and the LGBTQ+ community. We strive to connect to an extensive multicultural audience through original editorials, thought provoking articles and an exploration of African history.​​

The Founder:


Phendu Kuta is a writer and speaker, founder and creative director of Unlabelled. 


She has been a speaker at various events in the arts and youth sectors by local and global platforms. She is a thought leader who has worked with several local and international brands.


In establishing the magazine she has watched, analysed and written about youth culture and fashion for five years and has gained insights into South African street fashion, youth culture, music and art. 

Having grown up in different parts of Johannesburg and experienced diverse parts of South Africa, her colourful upbringing has allowed her extensive view of diverse communities. Phendu has been identified as one of the 50 African entrepreneurs to watch by Entrepreneur magazine (2019) and was also a participant of International Colloquium "Culture for the Future" an initiative by the European Commission.