The Founder:

Phendu Kuta is a writer and speaker, founder and creative director of Unlabelled. 

She has been a speaker at various events in the arts and youth sectors by local and global platforms. She is a thought leader who has worked with several local and international brands.

In establishing the magazine she has watched, analysed and written about youth culture and fashion for years and has gained insights into South African youth culture and identity.

Having grown up in different parts of Johannesburg and experienced diverse parts of South Africa, her colourful upbringing allowed her extensive view of diverse communities. Amongst her various media features, Phendu has been identified as one of the 50 Black African female entrepreneurs to watch by Entrepreneur magazine (2019) and was also a participant of International Colloquium "Culture for the Future" an initiative by the European Commission. She uses her voice to address social challenges merging her insights and growing perspective.

Recurring Contributors and Collaborators Over the Years Include; 


Aart Verrips, Andile Buka, Anthony Bila, Chisanga Mubanga, Fortune Flank, Jabu Nadia Newman, Kgomotso Neto, Nicholas Rawhani, Nikki Zakkas, Obakeng Molepe, Sarah Hugo-Hamman, Shannon Daniels 


Anthea Taylor, Jami Ella Gavin, Kgomotso Taukobong, Sesona Mahlahla, Sinalo Mkaza, Tshego 'Red' Mosiane

Illustrators/ Artists:

Daisie Jo Grobler, Ndumiso Nyoni, Thulisizwe Mamba

Unlabelled is a multi-faceted platform that is at the leading edge of African youth narratives, sharing stories through high quality content. ​

The publication shares insights on youth in Africa and the Diaspora through impactful storytelling. We strive to influence African youth to embrace their identity whilst giving a new perspective on what it means to be young in Africa and the Diaspora. ​

We highlight marginal voices, particularly those of women and the LGBTQ+ community and focus on themes such as identity, heritage and creative industries. We connect to an extensive multicultural audience through innovation and authenticity in thought provoking articles that explore current social issues.​​