Unlabelled is a project based platform. We create project based stories periodically.


We feature and highlight BIPOC voices through impactful storytelling, particularly those of women and focuses on themes such as identity, culture, spirituality and creative industries. 

We strive to influence people of colour to embrace their identity whilst giving a unique perspective on what it means to be young in Africa and the Diaspora. We connect to an extensive multicultural audience through innovation and authenticity in thought provoking stories that explore the current social landscape.​​


Founder and Creative Director:

Phendu Kuta is a writer and speaker, founder and creative director of Unlabelled. 

She has been a speaker at various events in the arts and youth sectors by local and global platforms, most notably "How Digital is Catalyzing Africa's Creatives" by Boiler Room and Ballantines. She is a thought leader who has worked with several local and international brands.

In establishing the magazine she has watched, analysed and written about youth culture and fashion for years and has gained insights into South African youth culture and identity.

Amongst her various media features, Phendu has been identified as one of the 50 Black African female entrepreneurs to watch by Entrepreneur Magazine (2018) and Expert Hub (2019) and was also a participant of International Colloquium "Culture for the Future" an initiative by the European Commission. She uses her voice to engage in current social topics merging her insights and growing perspective.



We provide consulting services, tackling issues such as cultural and gender diversity with millennial insights. Our services are aimed at organizations and brands who are seeking to be in-tune with millennials and to improve diversity through their various mediums of communication and marketing. We have deep insights into the South African youth market, creative industry opinion leaders and trends as well as women of colour, queer people of colour, influencers and South African subcultures.


Through our creative team, collaborators or network within the creative industry, we create content with the most suitable team, fitting your brief and message. For us, it’s about carrying out your most authentic voice through content that is tailored to your brand, complimented by our insights. Our content creation portfolio includes a variety of local and international technology, lifestyle, fashion and beauty brands.